Let's consider the lovely ladies in our lives. Would they queue behind 6 other ladies for a 'cheap' haircut by someone who is clearly playing a numbers game and trying to squeeze as many haircuts into an hour as possible? Absolutely not. They like to relax in comfortable surroundings, they expect a little bit of hospitality and most likely build a relationship with their hairdresser. They will pay a bit more for the experience because they know that the time and effort put in on the business's part to be able to create this experience comes at a cost to the business. They pay more because they value the time and effort that is put in to make them feel valued and comfortable.
Compare this with the 'average' barbershop, where you are lucky if someone says hello when you walk in, you are not offered a drink and you are expected to sit on a plastic chair (or even stand) while you queue for your 10 minute haircut by someone who will most likely not make any effort to connect with you or even value your custom enough to ask you to come back. That is the way barbering has gone over the past half century. If that business model works for a great many barbers, good luck to them.
However, at Philip Nicholas we feel that there is enough demand for a higher quality experience/service. We know that there are many people whose spending habits are driven by a desire for quality rather than bargain hunting. This is the reason for our existence. We want to provide for the gentleman who wants to enjoy a higher quality experience.
There are some who may see this as being posh or pretentious, but is it any more posh or pretentious than choosing Nike over Aldi's own brand of trainers? Or choosing an all inclusive holiday abroad rather than a caravan in Cleethorpes? Not that there's anything wrong with Aldi, caravans or Cleethorpes, by the way. We aim to cater for people who think/know that they deserve better or simply want a bit 'more' and we hope you feel that we have got it right.
Who doesn't like the idea of having a bit of extra time and care taken over their haircut? After all, you wear it every day and it is one of the first things people notice about you. As for our other services, most guys either shave or have a beard. It may seem a bit self indulgent to have someone else shave you or trim your beard but nobody questions the women who have someone else do their nails or their make up, do they? If you can afford to 'treat' yourself and you have the spare money to do so, why not? We put a lot of effort into into making you feel relaxed and smarter and if you find that you actually enjoy it then we have done our job.
If you don't enjoy it, please let us know why and we will make every effort to ensure that you leave at least satisfied. If you do enjoy it, our greatest reward is the good old word of mouth referral. Please feel free to comment if you think there is anything we do particularly well or if you think there is anything which could be improved, after all we never claimed to be perfect and we are always trying to improve.